Maggi: A Magical Food?
For instance, did you know it was first invented in the 1880s as a more economical substitute for meat proteins? The Swiss government contracted with a miller (someone who makes grains into flour) to create a pea- or bean-based alternative. The miller’s name? Julius Maggi.
And from there it took off and has never looked back, becoming the global brand that has united so many. So much so that modern chefs who were raised in Maggi use it as an ingredient in their restaurant recipes.
And, apparently, there’s an entire subculture of people that go looking for their own personal Maggi flavors because the ingredients, flavors and spice has regional variation. So Mumbai’s masala Maggi is different than Nigerian Maggi than Chinese Maggi.
One packaged food to unite so many.
Banner image is from the Olympic museum in Lausanne, Switzerland, near the Nestle headquarters. If you have questions or an idea for a feature, drop us a note.